Psychophysiological Measures in Media Research
Psychophysiological measurement records the body's continuous responses — heart rate, skin conductance, facial muscle activity, and more — while people are exposed to media, providing real-time, covert indicators of attention and emotion. Reviewed for communication by Ravaja, these measures sidestep the biases of self-report and capture moment-to-moment processing as a message unfolds.
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Kilder
- Ravaja, N. (2004). Contributions of psychophysiology to media research: Review and recommendations. Media Psychology, 6(2), 193–235. DOI: 10.1207/s1532785xmep0602_4 ↗
- Holmqvist, K., Nyström, M., Andersson, R., Dewhurst, R., Jarodzka, H., & van de Weijer, J. (2011). Eye Tracking: A Comprehensive Guide to Methods and Measures. Oxford: Oxford University Press. ISBN: 9780199697083
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ScholarGate. (2026, June 22). Psychophysiological Measurement of Media Responses. ScholarGate. https://scholargate.app/no/communication/physiological-measures-media
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- Elaboration Likelihood AnalysisCommunication↔ sammenlign
- Experience Sampling in Media ResearchCommunication↔ sammenlign
- Eye-Tracking in Media ResearchCommunication↔ sammenlign
- Media Richness AnalysisCommunication↔ sammenlign
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