Ego Network Analysis
Ego network analysis examines the personal network of a focal individual — the ego — by mapping their direct contacts (alters) and the ties those contacts share with one another. Formalised through Ronald Burt's structural holes framework (1992) and Marsden's egocentric measurement approach (2002), the method produces ego-level indicators such as network size, density, constraint, and brokerage role that reveal how each individual's social position shapes their access to information, resources, and influence.
Rekod sumber
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- Burt, R.S. (1992). Structural Holes: The Social Structure of Competition. Harvard University Press. · ISBN 9780674843714
- Marsden, P.V. (2002). Egocentric and Sociocentric Measures of Network Centrality. Social Networks, 24(4), 407-422. · DOI 10.1016/s0378-8733(02)00016-3
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