Bandingkan kaedah

	Skala Orientasi Strategik	Skala Kapasiti Penyerapan
Bidang	Pengurusan Strategik	Pengurusan Strategik
Keluarga	Process / pipeline	Process / pipeline
Tahun asal	1978	2002
Pengasas	Miles and Snow; extended by Miller and Friesen	Shaker Zahra and Gerard George
Jenis	Organizational self-report questionnaire	Organizational self-report questionnaire
Sumber perintis	Miles, R. E., & Snow, C. C. (1978). Organizational strategy, structure, and process. McGraw-Hill.	Zahra, S. A., & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review, 27(2), 185–203.
Alias	Strategic Posture Scale, Miller-Friesen Framework	ACAP, Zahra-George Scale
Berkaitan	5	5
Ringkasan	Strategic Orientation refers to the fundamental approach an organization adopts when competing in its market, encompassing its competitive strategy, market focus, and organizational design. Miles and Snow's (1978) foundational framework identifies four strategic postures: Defenders (focus on stable market segments, operational efficiency, and incremental innovation), Prospectors (pursue new market opportunities, drive innovation, accept higher risk), Analyzers (balance efficiency and innovation, serve established markets while exploring adjacent opportunities), and Reactors (lack clear strategy, respond reactively to environmental pressures). This scale operationalizes Miles and Snow's framework, revealing an organization's strategic type and fit with its environment and structure.	Absorptive Capacity (ACAP) refers to an organization's ability to acquire, assimilate, transform, and exploit external knowledge to enhance innovation and performance. Zahra and George (2002) reconceptualized absorptive capacity into four distinct but interrelated processes in their foundational Academy of Management Review article. This measurement scale captures organizational learning dynamics and knowledge-based competitive advantage, making it essential for assessing innovation capability and knowledge management effectiveness.