Metodes pierādījumu reģistrs

Customer Lifetime Value

Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.

Sources recorded, not reviewed

Avota reģistrs

Atsauces kopētas tieši no metodes avota reģistra. Tās nenozīmē nekādu apgalvojumu līmeņa verifikāciju.

Customer Lifetime Value Analysis

Taksonomiskās metodes reģistrs · process-pipeline / marketing

Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. · ISBN 978-0875847191
Gupta, S., Hanssens, D., Hardie, B., Kahn, W., Kumar, V., Lin, N., ... & Sriram, S. (2006). Modeling Customer Lifetime Value. Journal of Service Research, 9(2), 139-155. · DOI 10.1177/1094670506293810
Kumar, V., & Pansari, A. (2016). Competitive Advantage Through Engagement. Journal of Marketing Research, 53(4), 497-514. · DOI 10.1509/jmr.15.0044

Atvērt pilnu metodi

Kurēti apgalvojumi

Apgalvojumi saglabāti pierādījumu reģistrā, katram ar savu novērtējumu.

Vēl nav kurētu apgalvojumu

Šis skatījums neizgudro apgalvojumu novērtējumu, ja reģistrā tā nav.

Saistītās metodes

Ģenerēts no metodes grafika un parādīts kā mašīnas ieteiktas attiecības — netiek izvirzīts neviens pierādījumu apgalvojums.

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