Metodes pierādījumu reģistrs

Customer Journey Mapping

Customer Journey Mapping is a service design methodology that visualizes the complete customer experience across all touchpoints and phases of a customer relationship, from awareness through advocacy. Developed through work in design and service management, journey mapping integrates behavioral data, customer emotions, pain points, and moments of truth to reveal opportunities for experience improvement and organizational alignment.

Sources recorded, not reviewed

Avota reģistrs

Atsauces kopētas tieši no metodes avota reģistra. Tās nenozīmē nekādu apgalvojumu līmeņa verifikāciju.

Customer Journey Mapping Framework

Taksonomiskās metodes reģistrs · process-pipeline / marketing

Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R. (2005). Tensions in Service Quality and Service Marketing: An Introduction. Journal of Services Marketing, 19(7), 422-428. · URL
Patrucco, A. S., Ciccullo, F., & Creazza, A. (2018). Mitigating Operational Risks in the Freight Forwarding Industry. International Journal of Logistics: Research and Applications, 21(2), 131-146. · URL
Curedale, R. (2013). Service Design: 250 Essential Methods. Design Community College Inc. · ISBN 978-1492218074

Atvērt pilnu metodi

Kurēti apgalvojumi

Apgalvojumi saglabāti pierādījumu reģistrā, katram ar savu novērtējumu.

Vēl nav kurētu apgalvojumu

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Saistītās metodes

Ģenerēts no metodes grafika un parādīts kā mašīnas ieteiktas attiecības — netiek izvirzīts neviens pierādījumu apgalvojums.

Same method familyAdvertising Effectiveness Studymachine-suggested · Relational suggestion, not evidence.Same method familyBrand Equity Measurementmachine-suggested · Relational suggestion, not evidence.Same method familyCustomer Lifetime Valuemachine-suggested · Relational suggestion, not evidence.Same method familyMarket Segmentation Analysismachine-suggested · Relational suggestion, not evidence.Same method familyNet Promoter Scoremachine-suggested · Relational suggestion, not evidence.