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Daudzveidu gadījumu tīklenogrāfija×Tematiskā analīze×
NozareKvalitatīvās metodesKvalitatīvie pētījumi
SaimeProcess / pipelineProcess / pipeline
Izcelsmes gads2000s–2010s2006
AutorsRobert V. Kozinets (netnography); multiple-case extension draws on Yin's case study logicVirginia Braun and Victoria Clarke
TipsQualitative comparative research designMethod
PirmavotsKozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗
Citi nosaukumimulti-site netnography, comparative netnography, multiple case netnography, multi-community netnographyTA, Reflexive Thematic Analysis
Saistītās43
KopsavilkumsMultiple case-based netnography combines Kozinets's netnographic method — an ethnographic adaptation for online communities — with Yin's multiple case study logic. The researcher systematically collects and interprets naturalistic digital data from two or more distinct online communities or platforms, then conducts within-case analyses and a structured cross-case comparison to identify both shared patterns and context-specific differences. The design is especially powerful for understanding how cultural meanings, consumer practices, or social dynamics vary across different digital contexts.Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.
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ScholarGateSalīdzināt metodes: Multiple case-based netnography · Thematic Analysis. Izgūts 2026-06-17 no https://scholargate.app/lv/compare