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Digitālā satura analīze×Konteksa analīze×Tematiskā analīze×
NozareKvalitatīvās metodesKvalitatīvās metodesKvalitatīvie pētījumi
SaimeProcess / pipelineProcess / pipelineProcess / pipeline
Izcelsmes gads1950s (classical); digital adaptation 2000s–2010sSystematised through Krippendorff's methodology work; 4th edition 20182006
AutorsBuilding on Berelson (1952) and Krippendorff (1980); adapted for digital contexts by Herring (2010) and Neuendorf (2002+)Klaus Krippendorff (systematic formulation); roots in early 20th-century communications researchVirginia Braun and Victoria Clarke
TipsQualitative/quantitative hybrid research approachQualitative / mixed-method research techniqueMethod
PirmavotsNeuendorf, K. A. (2017). The Content Analysis Guidebook (2nd ed.). Sage. ISBN: 978-1412979474Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. DOI ↗
Citi nosaukumiDCA, online content analysis, web content analysis, digital media content analysisİçerik Analizi, systematic content coding, quantitative content analysisTA, Reflexive Thematic Analysis
Saistītās453
KopsavilkumsDigital Content Analysis is a systematic research method for describing, categorising, and interpreting the content of digital materials — social media posts, websites, online forums, blogs, emails, and video transcripts. It applies the rigorous coding logic of classical content analysis to digitally native or digitally collected text, enabling researchers to move from raw online data to structured, interpretable findings about communication, meaning, and social phenomena.Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.Thematic Analysis (TA) is a qualitative research methodology for identifying, analyzing, and reporting patterns (themes) in qualitative data. Developed systematically by Virginia Braun and Victoria Clarke (2006), TA is flexible and accessible, applicable across diverse theoretical frameworks and data types, making it one of the most widely used qualitative methods in psychology, health research, and social sciences.
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ScholarGateSalīdzināt metodes: Digital Content analysis · Content Analysis · Thematic Analysis. Izgūts 2026-06-19 no https://scholargate.app/lv/compare