Media Trust Scale
The Media Trust Scale measures audience confidence in news media credibility, including perceptions of accuracy, fairness, completeness, and journalists' motivations. Developed by West (1994) and extended by Kiousis (2001), the scale captures both medium-specific trust (trust in TV news vs. newspapers vs. online news) and outlet-specific trust (CNN vs. Fox News vs. BBC vs. local news). Media trust is central to understanding political polarization, misinformation vulnerability, and the functioning of the democratic public sphere, as low-trust populations reject news sources entirely, opening space for alternative information ecosystems.
원본 기록
방법의 원본 기록에서 그대로 복사된 인용입니다. 이로부터 수준별 검증이 추론되지 않습니다.
- West, M. D. (1994). Validating a scale for the measurement of credibility: A covariance structure modeling approach. Journalism Quarterly, 71(1), 159-168. · DOI 10.1177/107769909407100115
- Kiousis, S. (2001). Public trust or mistrust? Perceptions of media credibility in the information age. Mass Communication & Society, 4(4), 381-403. · DOI 10.1207/S15327825MCS0404_4
- Pew Research Center. (2021). News consumption and media trust in an era of political polarization. Washington, DC: Pew Research Center. · URL
큐레이션된 주장
각각 자체 평가와 함께 증거 원장에 유지된 주장입니다.
원장에 주장 평가가 없는 경우 이 보기에서는 주장 평가를 만들지 않습니다.
관련 방법
방법 그래프에서 생성되었으며 기계가 제안한 관계로 표시됩니다 — 증거 주장이 추론되지 않습니다.