手法を比較

	視覚的誘発と視覚分析	記号論的分析
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	2000s–2010s (consolidation as a combined approach)	Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s
提唱者	Synthesised from photo elicitation (Collier, 1957; Harper, 2002) and visual analysis traditions (Rose; Banks)	Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics)
種類	Qualitative combined method	Qualitative research method
原典	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang.
別名	VEVA, photo-elicitation visual analysis, image elicitation visual analysis, participatory visual analysis	semiotics, sign analysis, structural semiotics, semiological analysis
関連	4	6
概要	Visual Elicitation Visual Analysis (VEVA) is a qualitative method that uses photographs or other images as interview stimuli to prompt participant engagement, then subjects the resulting visual materials — both the stimuli and any participant-produced images — to systematic visual analysis. The approach treats images as the primary analytic object, examining composition, symbolism, and visual meaning rather than limiting analysis to the verbal discourse images generate. VEVA is particularly powerful in participatory visual research and photo-voice studies where images are both elicitation tools and data.	Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.