手法を比較

	Visual Anthropology	ビジュアル分析
分野	Anthropology	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	2001	Formalized in social sciences from the 1980s–2000s
提唱者	Visual anthropology tradition (synthesized by Marcus Banks; ethnographic film lineage)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
種類	Use and analysis of images as ethnographic data and representation	Qualitative research approach
原典	Banks, M. (2001). Visual Methods in Social Research. London: Sage. ISBN: 9780761963646	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
別名	Visual Ethnography, Ethnographic Film and Photography, Image-Based Anthropology, Anthropology of Visual Media	visual research methods, image analysis, visual inquiry, visual data analysis
関連	4	6
概要	Visual anthropology is the use and analysis of photography, film, video, and other visual artefacts both as ethnographic evidence about a culture and as a means of representing anthropological knowledge. It encompasses images the researcher makes in the field, images that members of a community produce themselves, and images already circulating within a society, and it studies all of them as social objects with meanings and effects. As Marcus Banks frames it, every image carries an internal narrative — what it depicts — and an external narrative — the social relations of its making, circulation, and use — and visual anthropology attends to both.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.