手法を比較

	Second-Level Agenda Setting	Media Priming Experiment
分野	Communication	Communication
系統	Process / pipeline	Process / pipeline
提唱年	1981	1987
提唱者	Maxwell McCombs and colleagues (Weaver et al.)	Shanto Iyengar & Donald Kinder
種類	Analysis of the transfer of attribute salience from media to public	Experiment testing how media attention changes the standards used to evaluate
原典	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
別名	Attribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem Belirleme	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi
関連	4	4
概要	Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.