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リモート・フォーカス・グループ×フォーカスグループリサーチ×
分野調査方法論質的手法
系統Process / pipelineProcess / pipeline
提唱年Late 1990s (synchronous online); mainstream adoption 20201940s (sociological origin); modern applied form from the 1980s–1990s
提唱者Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger
種類Qualitative group data collectionQualitative data collection method
原典Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8. DOI ↗Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244
別名virtual focus group, online focus group, video-mediated focus group, distributed focus groupfocus group discussion, FGD, group interview, Odak Grup Araştırması
関連56
概要A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms.Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.
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ScholarGate手法を比較: Remote Focus Group · Focus Group. 2026-06-17に以下より取得 https://scholargate.app/ja/compare