手法を比較

	Pro-Environmental Behavior Scale	持続可能な消費尺度
分野	環境心理学	環境心理学
系統	Process / pipeline	Process / pipeline
提唱年	2002	2008
提唱者	Debra Lemke, Anja Kollmuss	Anna M. Sundström, Iris Vermeir, Wim Verbeke
種類	Self-report frequency and behavior checklist	Self-report frequency and behavior scale
原典	Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260.	Sundström, A. M. (2014). An investigation of the relationship between sustainable values and consumption patterns. In Interdisciplinary book of sustainable development. InTech Press.
別名	PEBS, Sustainability Behavior Scale	SCS, Sustainable Lifestyle Scale
関連	4	4
概要	The Pro-Environmental Behavior Scale (PEBS) measures the frequency and breadth of environmentally responsible actions that individuals perform in their daily lives, including recycling, energy conservation, water conservation, sustainable transportation, sustainable consumption, and environmental activism. Unlike attitude scales that measure beliefs or concerns, the PEBS captures actual or self-reported behaviors—providing a bridge between environmental intentions and demonstrable actions. The scale is essential for evaluating behavior-change interventions, tracking progress toward sustainability goals, and understanding which demographic and psychographic segments adopt environmentally responsible practices.	The Sustainable Consumption Scale (SCS) measures the extent to which individuals adopt sustainable and ethical consumption practices across multiple life domains including food, clothing, household products, transportation, and waste. Developed within ecological economics and consumer behavior frameworks (Sundström, 2014; Vermeir & Verbeke, 2008), the SCS captures integrated sustainable lifestyle rather than isolated green behaviors. The scale is widely used in research on sustainable consumption patterns, consumer segmentation for green marketing, and evaluation of sustainability interventions targeting lifestyle transformation.