手法を比較

	Pro-Environmental Behavior Scale	環境アイデンティティ尺度
分野	環境心理学	環境心理学
系統	Process / pipeline	Process / pipeline
提唱年	2002	2003
提唱者	Debra Lemke, Anja Kollmuss	Susan D. Clayton
種類	Self-report frequency and behavior checklist	Self-report identity and self-concept scale
原典	Kollmuss, A., & Agyeman, J. (2002). Mind the gap: Why do people act environmentally and what are the barriers to pro-environmental behavior? Environmental Education Research, 8(3), 239–260.	Clayton, S. D. (2003). Environmental identity: A conceptual and an operational definition. In S. D. Clayton & S. Opotow (Eds.), Identity and the natural environment: The psychological significance of nature (pp. 45–65). MIT Press.
別名	PEBS, Sustainability Behavior Scale	EIS, Ecological Identity Scale
関連	4	4
概要	The Pro-Environmental Behavior Scale (PEBS) measures the frequency and breadth of environmentally responsible actions that individuals perform in their daily lives, including recycling, energy conservation, water conservation, sustainable transportation, sustainable consumption, and environmental activism. Unlike attitude scales that measure beliefs or concerns, the PEBS captures actual or self-reported behaviors—providing a bridge between environmental intentions and demonstrable actions. The scale is essential for evaluating behavior-change interventions, tracking progress toward sustainability goals, and understanding which demographic and psychographic segments adopt environmentally responsible practices.	The Environmental Identity Scale (EIS) measures the degree to which individuals incorporate environmental values and ecological concerns into their sense of self—how central environmental stewardship is to personal identity and self-concept. Developed by Clayton (2003) from identity theory and social psychology, the EIS captures environmental identity as a psychological construct distinct from attitudes, values, or behaviors alone. High EIS scores indicate that individuals view themselves as 'environmental people' for whom conservation and sustainability are integral to who they are. The scale is foundational for research on sustainable behavior motivation, examining why environmental values persist and translate into behavior for some individuals but not others, and evaluating whether environmental interventions shift identity and thus self-motivated behavior change.