手法を比較

	オンラインコンビニエンスサンプリング	スノーボールサンプリング（またはチェーン紹介サンプリング）
分野	調査方法論	調査方法論
系統	Process / pipeline	Process / pipeline
提唱年	1990s–2000s (internet survey era)	1961
提唱者	Evolved from convenience sampling; internet applications documented from mid-1990s onward	Leo A. Goodman
種類	Non-probability sampling	Non-probability sampling technique
原典	Gosling, S. D., Vazire, S., Srivastava, S., & John, O. P. (2004). Should we trust web-based studies? A comparative analysis of six preconceptions about internet questionnaires. American Psychologist, 59(2), 93–104.	Goodman, L. A. (1961). Snowball sampling. Annals of Mathematical Statistics, 32(1), 148–170.
別名	web-based convenience sampling, internet convenience sampling, digital convenience sampling, online accidental sampling	chain-referral sampling, network sampling, respondent-driven sampling, referral sampling
関連	3	3
概要	Online convenience sampling is a non-probability technique in which participants are recruited via internet channels — survey platforms, social media, email lists, or research panels — simply because they are accessible and willing to respond. It is the online analogue of traditional convenience sampling, offering fast, low-cost data collection at the expense of known representativeness. It is among the most widely used approaches in social, behavioral, and health sciences research conducted through web-based surveys.	Snowball sampling is a non-probability recruitment technique in which initial participants (seeds) refer the researcher to others who meet the study criteria, and those referrals in turn refer further participants. The sample grows incrementally — like a rolling snowball — until the required size or theoretical saturation is reached. It is the method of choice when a target population has no accessible sampling frame, such as undocumented migrants, illicit drug users, survivors of stigmatised experiences, or members of closed professional networks.