手法を比較

	ネットノグラフィー	Grounded Theory
分野	質的手法	質的研究
系統	Process / pipeline	Process / pipeline
提唱年	1997 (coined); 2010 (first comprehensive methodology book)	1967
提唱者	Robert V. Kozinets	Barney Glaser and Anselm Strauss
種類	Qualitative research method	Method
原典	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
別名	online ethnography, virtual ethnography, cyber-ethnography, digital ethnography	GT, Grounded Theory Approach
関連	6	3
概要	Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.