手法を比較

	Mouse-Tracking Paradigm	Sequential Priming
分野	社会心理学	社会心理学
系統	Process / pipeline	Process / pipeline
提唱年	2010	1986
提唱者	Jonathan Freeman & Nalini Ambady	Social cognition priming tradition (Fazio and colleagues)
種類	Process-tracing reaction-method	General reaction-time priming framework
原典	Freeman, J. B., & Ambady, N. (2010). MouseTracker: Software for studying real-time mental processing using a computer mouse-tracking method. Behavior Research Methods, 42(1), 226-241.	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.
別名	Mouse Tracking, Hand-Trajectory Tracking, MouseTracker Paradigm	Prime-Target Priming, Semantic-Affective Priming, Response-Window Priming
関連	3	3
概要	The mouse-tracking paradigm, popularized by Freeman and Ambady's 2010 MouseTracker software, uses the continuous trajectory of hand movements during a choice to reveal the real-time dynamics of cognition. Participants begin each trial with the cursor at the bottom of the screen and move it to one of two response options in the upper corners; the software records the streaming x- and y-coordinates of the cursor throughout the movement. Because the hand can begin moving before a decision is fully resolved, the curvature of the trajectory toward the unchosen option indexes the degree to which that alternative was simultaneously activated -- a graded, moment-by-moment signature of competition and conflict that a final button press cannot show. Mouse tracking became a popular, inexpensive process-tracing method in social cognition, used to study the dynamics of categorization, evaluation, stereotyping, and decision making as they unfold.	Sequential priming is the general experimental framework underlying many implicit social-cognition measures: a prime is presented, followed after some interval by a target to which the participant responds, and the speed of responding reveals what the prime automatically activated. By varying the prime-target relation (semantic, affective, stereotypic, goal-related) and the stimulus onset asynchrony, researchers can map which associations are activated, how quickly, and whether the activation is automatic or strategic. Short intervals isolate automatic spreading activation that participants cannot control, while longer intervals permit controlled processes. Evaluative priming, affective priming, and stereotype priming are all special cases of this logic, making sequential priming a unifying methodological backbone for studying automatic mental processes in social psychology.