手法を比較

	モバイルサーベイ	モバイル経験サンプリング
分野	調査方法論	調査方法論
系統	Process / pipeline	Process / pipeline
提唱年	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	1983
提唱者	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Mihaly Csikszentmihalyi & Reed Larson
種類	Quantitative / mixed data collection technique	Intensive longitudinal data collection technique
原典	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Csikszentmihalyi, M., & Larson, R. (1987). Validity and reliability of the Experience-Sampling Method. Journal of Nervous and Mental Disease, 175(9), 526–536.
別名	smartphone survey, mobile web survey, mobile questionnaire, m-survey	ESM, Experience Sampling Method, Ecological Momentary Assessment, EMA
関連	6	5
概要	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	Mobile Experience Sampling (ESM) is an intensive longitudinal data-collection technique in which participants respond to brief, repeated questionnaires delivered to their smartphones at random or scheduled intervals throughout the day. By capturing thoughts, feelings, behaviors, and context at or near the moment they occur, ESM minimises retrospective recall bias and provides a high-resolution picture of psychological and behavioral fluctuations in everyday life.