手法を比較

	モバイルサーベイ	対面調査
分野	調査方法論	調査方法論
系統	Process / pipeline	Process / pipeline
提唱年	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	1930s–1940s (systematic survey era)
提唱者	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s)
種類	Quantitative / mixed data collection technique	Quantitative / mixed-mode data collection
原典	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
別名	smartphone survey, mobile web survey, mobile questionnaire, m-survey	personal interview survey, in-person survey, PAPI survey, door-to-door survey
関連	6	5
概要	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.