手法を比較

	Interpretive Visual Analysis	ビジュアル分析
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	Late 20th century; Rose's visual methodologies framework developed 2001 onward	Formalized in social sciences from the 1980s–2000s
提唱者	Gillian Rose (systematic framework); Roland Barthes (semiotic foundations)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
種類	Qualitative interpretive research approach	Qualitative research approach
原典	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473925038	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
別名	visual hermeneutics, interpretive image analysis, IVA, hermeneutic visual analysis	visual research methods, image analysis, visual inquiry, visual data analysis
関連	6	6
概要	Interpretive visual analysis is a qualitative approach that applies an interpretivist epistemological stance to the systematic examination of visual materials — photographs, film, artwork, diagrams, and other images. Rather than coding surface features, it treats images as socially situated texts whose meanings are constructed through cultural context, viewer positionality, and the conditions of production and circulation. The approach draws on hermeneutics, semiotics, and critical social theory to surface layered meanings that visual data carry.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.