手法を比較

	Interpretive Visual Analysis	談話分析
分野	質的手法	質的研究
系統	Process / pipeline	Process / pipeline
提唱年	Late 20th century; Rose's visual methodologies framework developed 2001 onward	1989 (Fairclough); 1987 (Potter & Wetherell)
提唱者	Gillian Rose (systematic framework); Roland Barthes (semiotic foundations)	Norman Fairclough; Jonathan Potter and Margaret Wetherell
種類	Qualitative interpretive research approach	Method
原典	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473925038	Fairclough, N. (1989). Language and power. Longman.
別名	visual hermeneutics, interpretive image analysis, IVA, hermeneutic visual analysis	DA, Critical Discourse Analysis, Discursive Analysis
関連	6	2
概要	Interpretive visual analysis is a qualitative approach that applies an interpretivist epistemological stance to the systematic examination of visual materials — photographs, film, artwork, diagrams, and other images. Rather than coding surface features, it treats images as socially situated texts whose meanings are constructed through cultural context, viewer positionality, and the conditions of production and circulation. The approach draws on hermeneutics, semiotics, and critical social theory to surface layered meanings that visual data carry.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.