手法を比較

	ハフモデル	移動と移住の放射モデル
分野	空間分析	空間分析
系統	Regression model	Regression model
提唱年	1964	2012
提唱者	David Huff	Filippo Simini et al.
種類	Probabilistic spatial interaction model	Parameter-free spatial interaction model
原典	Huff, D. L. (1964). Defining and estimating a trading area. Journal of Marketing, 28(3), 34–38.	Simini, F., González, M. C., Maritan, A., & Barabási, A.-L. (2012). A universal model for mobility and migration patterns. Nature, 484, 96–100.
別名	Huff Gravity Model, Probabilistic Retail Gravity Model, Huff Trade Area Model, Huff Çekim Modeli	Radiation Law of Human Mobility, Parameter-free Mobility Model, Simini Radiation Model, Radyasyon Modeli
関連	3	3
概要	Proposed by David Huff in 1964, the Huff Model is a probabilistic spatial interaction model that estimates the likelihood that consumers located in a given geographic zone will choose to shop at a particular retail outlet. It extends deterministic gravity models by assigning each consumer zone a probability of patronage across all competing stores, weighting store attractiveness (typically measured by floor area) against the friction of travel time or distance. The model is widely used in retail site selection, trade area delineation, and market share forecasting.	The Radiation Model, introduced by Simini et al. in 2012, is a parameter-free model for predicting human mobility and migration flows between geographic locations. Drawing an analogy from radiation physics, it predicts trip volumes based solely on population sizes at origin and destination, and the intervening population within the circle connecting them. It has been widely applied to commuting flows, migration, and epidemic spreading.