手法を比較

	フィールドベース・ネットノグラフィー	フィールドベースのデジタル・エスノグラフィ
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	2010s–present	2000s–2010s
提唱者	Robert V. Kozinets (netnography); hybrid extension developed in netnographic scholarship	Christine Hine; Sarah Pink et al.
種類	Qualitative research design	Qualitative research design
原典	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 9781526458162	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956
別名	hybrid netnography, field netnography, offline-online netnography, blended netnography	connective ethnography, blended digital ethnography, hybrid online-offline ethnography, field-integrated digital ethnography
関連	5	6
概要	Field-based netnography combines the systematic online community observation of netnography with direct in-person fieldwork. Researchers move between digital spaces and physical sites where the same community or practice exists, triangulating online discourse with face-to-face encounters. This approach is particularly suited to communities whose identity and practices span both online and offline worlds — fan communities, patient groups, activist networks, and professional subcultures, among others.	Field-based digital ethnography is a qualitative research design that combines traditional in-person fieldwork with systematic collection and analysis of digital data. Rather than studying online communities in isolation, it traces how social life moves between physical settings and digital spaces, treating both as equally real sites of cultural practice. Rooted in Christine Hine's virtual ethnography and Sarah Pink's digital ethnography principles, it is particularly suited to studying communities whose practices span offline and online worlds.