手法を比較

	対面調査	モバイルサーベイ	調査
分野	調査方法論	調査方法論	調査方法論
系統	Process / pipeline	Process / pipeline	Process / pipeline
提唱年	1930s–1940s (systematic survey era)	Late 2000s–2010s (accelerated with smartphone adoption, ~2007–2015)	Late 19th century; systematic social-science use from 1940s
提唱者	Established practice formalised in survey methodology (Gallup, Likert, and others from the 1930s–1940s)	Emerged from web survey methodology researchers (Couper, Buskirk, Toepoel, and others)	Francis Galton, Charles Booth, and early social statisticians; formalised by Paul Lazarsfeld in the 1940s
種類	Quantitative / mixed-mode data collection	Quantitative / mixed data collection technique	Quantitative (primarily) or mixed-methods data-collection instrument
原典	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000	Toepoel, V., & Lugtig, P. (2014). What happens if you offer a mobile option to your web panel? Evidence from a probability-based panel of internet users. Social Science Computer Review, 32(4), 544–560.	Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Wiley. ISBN: 978-1118456149
別名	personal interview survey, in-person survey, PAPI survey, door-to-door survey	smartphone survey, mobile web survey, mobile questionnaire, m-survey	questionnaire survey, survey research, self-report survey, questionnaire study
関連	5	6	6
概要	A face-to-face survey is a structured data collection method in which a trained interviewer meets respondents in person and administers a standardised questionnaire. The interviewer reads questions aloud, clarifies wording when permitted by protocol, and records answers — either on paper (PAPI) or a laptop/tablet (CAPI). This mode consistently achieves higher response rates and better data quality for complex or sensitive questionnaires than self-administered alternatives, and is the reference standard in large-scale population surveys.	A mobile survey is a self-report questionnaire designed and administered through smartphones or tablets, either via a mobile-optimized web browser or a dedicated app. As mobile devices became the dominant mode of internet access globally, surveys must be built for small screens, touch interaction, and variable connectivity. Mobile surveys are used across social science, public health, market research, and organizational studies when reaching respondents in their natural, everyday context is a priority.	A survey is a systematic data-collection method in which a standardised set of questions is posed to a sample of respondents to measure attitudes, behaviours, demographics, or other constructs. Surveys can be administered via paper, telephone, online platforms, or face-to-face. They are among the most widely used instruments in social, behavioural, health, and educational research because they can reach large, geographically dispersed samples at relatively low cost.