手法を比較

	Emotional Stroop Task	Evaluative Priming
分野	社会心理学	社会心理学
系統	Process / pipeline	Process / pipeline
提唱年	1986	1986
提唱者	Emotion-cognition tradition (modified from Stroop); MacLeod and colleagues	Russell H. Fazio and colleagues
種類	Reaction-time interference paradigm	Reaction-time implicit attitude paradigm
原典	MacLeod, C., Mathews, A., & Tata, P. (1986). Attentional bias in emotional disorders. Journal of Abnormal Psychology, 95(1), 15-20.	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.
別名	Emotional Interference Task, Affective Stroop, Modified Stroop Task	Automatic Evaluation Task, Fazio Priming Task, Bona Fide Pipeline
関連	3	3
概要	The emotional Stroop task adapts the classic color-word Stroop to measure attentional capture by emotional content. Participants name the ink color of words as quickly as possible while ignoring the words' meanings; some words are emotionally salient (for example threat words for anxious individuals or drug words for users) and others are neutral. When color-naming is slower for emotional than for neutral words, this interference indicates that the emotional meaning automatically drew processing resources away from the color task. Because the slowdown tracks an individual's concerns -- spider words for spider-phobics, body-shape words for people with eating disorders -- the emotional Stroop became a widely used index of content-specific attentional bias and emotional preoccupation in clinical and social psychology.	Evaluative priming, introduced by Fazio and colleagues in 1986, is the foundational reaction-time paradigm for measuring automatic attitudes. On each trial an attitude object (the prime) is briefly presented and is quickly followed by a clearly positive or negative target word that the participant categorizes as 'good' or 'bad' as fast as possible. When the prime and target share the same valence -- a liked object followed by a positive word -- responses are faster; when they mismatch, responses slow. This congruency effect reveals that merely seeing an attitude object automatically activates its associated evaluation, which then facilitates or interferes with judging the target. Because the attitude is inferred from response speed rather than self-report, evaluative priming gives a window onto spontaneous evaluations and became, in its 'bona fide pipeline' form, an early standard for measuring implicit attitudes including racial prejudice.