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デジタルコンテンツ分析×談話分析×
分野質的手法質的研究
系統Process / pipelineProcess / pipeline
提唱年1950s (classical); digital adaptation 2000s–2010s1989 (Fairclough); 1987 (Potter & Wetherell)
提唱者Building on Berelson (1952) and Krippendorff (1980); adapted for digital contexts by Herring (2010) and Neuendorf (2002+)Norman Fairclough; Jonathan Potter and Margaret Wetherell
種類Qualitative/quantitative hybrid research approachMethod
原典Neuendorf, K. A. (2017). The Content Analysis Guidebook (2nd ed.). Sage. ISBN: 978-1412979474Fairclough, N. (1989). Language and power. Longman. link ↗
別名DCA, online content analysis, web content analysis, digital media content analysisDA, Critical Discourse Analysis, Discursive Analysis
関連42
概要Digital Content Analysis is a systematic research method for describing, categorising, and interpreting the content of digital materials — social media posts, websites, online forums, blogs, emails, and video transcripts. It applies the rigorous coding logic of classical content analysis to digitally native or digitally collected text, enabling researchers to move from raw online data to structured, interpretable findings about communication, meaning, and social phenomena.Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.
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ScholarGate手法を比較: Digital Content analysis · Discourse Analysis. 2026-06-17に以下より取得 https://scholargate.app/ja/compare