手法を比較

	デジタル・オートエスノグラフィー	オートエスノグラフィー
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	2000s–2010s	Late 20th century (term coined 1979; method consolidated 1990s–2000s)
提唱者	Annette Markham; expanded through netnography work by Robert Kozinets	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979
種類	Qualitative self-reflexive design	Qualitative research method
原典	Markham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10).	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947
別名	online autoethnography, virtual autoethnography, digital self-ethnography, networked autoethnography	auto-ethnography, AE, personal narrative research, self-ethnography
関連	5	6
概要	Digital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.