手法を比較

	比較ネトノグラフィー	比較テーマ分析
分野	質的手法	質的手法
系統	Process / pipeline	Process / pipeline
提唱年	Late 1990s–2000s (netnography ~1997; comparative extension ~2000s–2010s)	2000s–2010s (as an explicit comparative variant of thematic analysis)
提唱者	Robert V. Kozinets (netnography); comparative extension through multi-site online fieldwork practice	Virginia Braun & Victoria Clarke (thematic analysis foundation); comparative extension developed in applied policy and cross-cultural qualitative research traditions
種類	Qualitative comparative research design	Qualitative comparative analytical strategy
原典	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875532	Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.
別名	cross-community netnography, multi-site netnography, comparative online ethnography, comparative virtual ethnography	cross-group thematic analysis, comparative TA, multi-group thematic analysis, comparative qualitative thematic analysis
関連	5	6
概要	Comparative netnography applies netnographic methods systematically across two or more online communities, platforms, or cultural contexts to reveal both shared and divergent patterns in online social life. Grounded in Kozinets's netnographic tradition, it extends single-site online ethnography into a comparative logic: the researcher immerses in multiple digital field sites, gathers culturally embedded data, and analyses across sites to generate theoretically richer, transferable insights.	Comparative Thematic Analysis applies the structured procedures of thematic analysis across two or more distinct groups, sites, or time points, with the explicit aim of identifying both shared patterns and meaningful differences. Rather than producing a single composite account of experience, it yields a layered analysis that maps where themes converge and diverge across comparison units — making it especially valuable for policy-relevant, cross-cultural, or multi-site qualitative studies.