手法を比較

	行動変容の車輪（BCW）	正規化プロセス理論 (NPT)
分野	実装科学	実装科学
系統	Process / pipeline	Process / pipeline
提唱年	2011	2006
提唱者	Michie, S., van Stralen, M. M., West, R.	May, C. R.
種類	Framework	Framework
原典	Michie, S., van Stralen, M. M., & West, R. (2011). The behaviour change wheel: A new method for characterising and designing behaviour change interventions. Implementation Science, 6, 42.	May, C. R. (2006). A rational model for assessing and evaluating complex interventions in health care. BMC Health Services Research, 6, 86.
別名	BCW, behaviour change wheel, COM-B model	NPT, normalization theory, routinization
関連	5	5
概要	The Behaviour Change Wheel (BCW) is a systematic, evidence-based framework for designing behavior change interventions. Developed by Michie et al. (2011) and built on the COM-B model (Capability, Opportunity, Motivation→Behavior), the BCW guides practitioners through a structured process: diagnose behavior change barriers (using the Theoretical Domains Framework), identify relevant intervention functions (education, persuasion, incentivization, coercion, training, restriction, environmental restructuring, modelling, enablement), and design specific behavior change techniques matched to policy categories. It has become the international standard for systematically designing behavior change interventions in healthcare, public health, and other domains.	Normalization Process Theory (NPT) is a sociological framework developed by Carl May and colleagues to explain how new interventions become routinely embedded ('normalized') in organizational and clinical practice. Unlike efficiency-focused frameworks that measure adoption and fidelity, NPT explains the social processes through which interventions transition from external innovations to normal practice. NPT identifies four key mechanisms (Coherence, Cognitive Participation, Collective Action, Reflexive Monitoring) that collectively determine whether an intervention becomes 'the way we do things here' or remains a temporary project.