Record di evidenza del metodo

Field-based netnography

Field-based netnography combines the systematic online community observation of netnography with direct in-person fieldwork. Researchers move between digital spaces and physical sites where the same community or practice exists, triangulating online discourse with face-to-face encounters. This approach is particularly suited to communities whose identity and practices span both online and offline worlds — fan communities, patient groups, activist networks, and professional subcultures, among others.

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Record di origine

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Field-Based Netnographic Research

Record tassonomico del metodo · process-pipeline / qualitative

Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. · ISBN 9781526458162
Kozinets, R. V. (2015). Netnography: Redefined (2nd ed.). Sage. · ISBN 9781446298411

Apri metodo completo

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Metodi correlati

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Same method familyDigital Ethnographymachine-suggested · Relational suggestion, not evidence.Taxonomic bucketField-based digital ethnographymachine-suggested · Relational suggestion, not evidence.Taxonomic bucketField-based ethnographymachine-suggested · Relational suggestion, not evidence.Same method familyNetnographymachine-suggested · Relational suggestion, not evidence.Taxonomic bucketParticipatory Netnographymachine-suggested · Relational suggestion, not evidence.