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	Mago di Oz	Think-Aloud Retrospettivo
Campo	Interazione uomo-macchina	Interazione uomo-macchina
Famiglia	Hypothesis test	Hypothesis test
Anno di origine	1984	1980
Ideatore	John F. Kelley	K. Anders Ericsson, Herbert Simon, adapted by Gary Olson and colleagues
Tipo	Iterative design technique using hidden human operator to simulate future system behavior	Post-task verbalization method for reflecting on decision-making
Fonte seminale	Kelley, J. F. (1984). An iterative design methodology for user-friendly natural language office information applications. ACM Transactions on Information Systems, 2(1), 26–41.	Ericsson, K. A., & Simon, H. A. (1980). Verbal reports as data. Psychological Review, 87(3), 215–251.
Alias	WOz, Wizard of Oz Prototyping, Hidden Operator Simulation	Delayed Verbalization, Post-task Thinking Aloud, RTA
Correlati	4	4
Sintesi	The Wizard of Oz method is a prototyping and evaluation technique where users interact with what appears to be an automated system, but behind the scenes, a human operator (the wizard) controls the system's behavior. Developed by John Kelley in 1984, this method is especially valuable for exploring novel interaction paradigms (voice interfaces, AI assistants, gesture-based systems) before full implementation. By simulating future system capabilities, researchers gain insight into user expectations, mental models, and requirements without building the complex automation first.	Retrospective Think-Aloud is a variant of the Think-Aloud Protocol in which participants complete a task without verbalization, then immediately review a video or replay of their task performance and narrate their thoughts, reasoning, and reactions. This method captures post-hoc reflection on decision-making and user experience without disrupting task execution. Particularly valuable for exploring user awareness, emotional reactions, and retrospective sense-making, Retrospective Think-Aloud provides the explanatory richness of concurrent thinking aloud without the disruption.