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	Analisi del Discorso tramite Elicitazione Visiva	Analisi del Discorso
Campo	Qualitativo	Ricerca qualitativa
Famiglia	Process / pipeline	Process / pipeline
Anno di origine	Late 1990s–2000s (consolidation as a combined approach)	1989 (Fairclough); 1987 (Potter & Wetherell)
Ideatore	Synthesised from photo-elicitation (Clark, 1969; Harper, 2002) and discourse analysis (Foucault; Fairclough)	Norman Fairclough; Jonathan Potter and Margaret Wetherell
Tipo	Qualitative combined method	Method
Fonte seminale	Harper, D. (2002). Talking about pictures: A case for photo elicitation. Visual Studies, 17(1), 13–26.	Fairclough, N. (1989). Language and power. Longman.
Alias	VEDA, photo-elicitation discourse analysis, image-elicitation discourse analysis, visual elicitation interview analysis	DA, Critical Discourse Analysis, Discursive Analysis
Correlati	5	2
Sintesi	Visual Elicitation Discourse Analysis (VEDA) is a qualitative method that uses photographs or other images as interview stimuli to generate participant talk, which is then subjected to systematic discourse analysis. By anchoring conversation in concrete visual materials, VEDA accesses meanings, ideologies, and subject positions that purely verbal questioning often fails to surface. The approach combines the depth of elicitation interviewing with the critical, language-focused rigour of discourse analysis.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.