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| Focus Group Remoto× | Focus Group Research× | |
|---|---|---|
| Campo≠ | Metodologia delle indagini | Qualitativo |
| Famiglia | Process / pipeline | Process / pipeline |
| Anno di origine≠ | Late 1990s (synchronous online); mainstream adoption 2020 | 1940s (sociological origin); modern applied form from the 1980s–1990s |
| Ideatore≠ | Adaptation of traditional focus groups (Robert K. Merton, 1940s); remote modality formalized in the late 1990s–2000s and widely adopted post-2020 | Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger |
| Tipo≠ | Qualitative group data collection | Qualitative data collection method |
| Fonte seminale≠ | Lobe, B., Morgan, D., & Hoffman, K. A. (2020). Qualitative data collection in an era of social distancing. International Journal of Qualitative Methods, 19, 1–8. DOI ↗ | Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244 |
| Alias | virtual focus group, online focus group, video-mediated focus group, distributed focus group | focus group discussion, FGD, group interview, Odak Grup Araştırması |
| Correlati≠ | 5 | 6 |
| Sintesi≠ | A Remote Focus Group is a synchronous, moderated group discussion conducted via video or audio conferencing rather than in a shared physical space. Participants — typically 5 to 10 people — join from separate locations and discuss a topic guided by a trained moderator. The method preserves the core strengths of in-person focus groups (group interaction, idea building, spontaneous reactions) while eliminating geographic barriers and reducing recruitment costs. It has become a mainstream qualitative data collection approach, especially following the widespread adoption of video conferencing platforms. | Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting. |
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