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| Analisi Metaforica Multi-Caso× | Analisi Metaforica× | |
|---|---|---|
| Campo | Qualitativo | Qualitativo |
| Famiglia | Process / pipeline | Process / pipeline |
| Anno di origine≠ | 1980s–2000s (synthesis emerged in qualitative case research) | Theoretical foundation 1980; systematic research applications from 1990s onward |
| Ideatore≠ | Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logic | George Lakoff & Mark Johnson (Conceptual Metaphor Theory); Jonathan Charteris-Black (Critical Metaphor Analysis) |
| Tipo≠ | Qualitative comparative design | Qualitative research method |
| Fonte seminale | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 | Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013 |
| Alias | cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMA | Conceptual Metaphor Analysis, Metaphor Elicitation, Critical Metaphor Analysis, Linguistic Metaphor Analysis |
| Correlati | 6 | 6 |
| Sintesi≠ | Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth. | Metaphor Analysis is a qualitative method that identifies, classifies, and interprets the metaphors embedded in language to reveal how speakers and writers conceptualise experience, construct meaning, and exercise ideological influence. Grounded in Lakoff and Johnson's Conceptual Metaphor Theory, it treats metaphor not as a literary decoration but as a fundamental cognitive structure — ARGUMENT IS WAR, TIME IS MONEY — that shapes how people think, reason, and act. It is widely applied in psychology, education, political discourse, health communication, and organisational research. |
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