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	Netnografia Longitudinale	Analisi qualitativa del contenuto longitudinale
Campo	Qualitativo	Qualitativo
Famiglia	Process / pipeline	Process / pipeline
Anno di origine	1997 (netnography); longitudinal application developed 2000s–2010s	2000s–2010s
Ideatore	Robert V. Kozinets (netnography); longitudinal extension by subsequent researchers	Philipp Mayring (foundational QCA); longitudinal extension developed across qualitative health and social research traditions
Tipo	Longitudinal qualitative online research design	Qualitative analytical method
Fonte seminale	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458353	Mayring, P. (2000). Qualitative content analysis. Forum: Qualitative Social Research, 1(2), Art. 20.
Alias	longitudinal online ethnography, temporal netnography, long-term netnography, diachronic netnography	LQCA, longitudinal QCA, repeated qualitative content analysis, panel qualitative content analysis
Correlati	5	3
Sintesi	Longitudinal netnography applies the systematic, immersive online ethnographic method developed by Kozinets across multiple time points to reveal how digital communities, cultural practices, and shared meanings evolve. Rather than offering a snapshot of online life, it tracks the same community or platform over weeks, months, or years, capturing change, continuity, and the temporal rhythms of internet culture.	Longitudinal qualitative content analysis (LQCA) applies systematic content analysis to text data gathered from the same participants, settings, or documents at two or more points in time. The method preserves the interpretive rigour of qualitative content analysis while adding an explicit temporal dimension, enabling researchers to track how meanings, experiences, categories, or discourse shift, deepen, or stabilise across time rather than producing a single-point-in-time description.