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	Netnografia Longitudinale	Analisi del Discorso Longitudinale
Campo	Qualitativo	Qualitativo
Famiglia	Process / pipeline	Process / pipeline
Anno di origine	1997 (netnography); longitudinal application developed 2000s–2010s	1990s–2000s (systematised as a distinct approach)
Ideatore	Robert V. Kozinets (netnography); longitudinal extension by subsequent researchers	Norman Fairclough; Jan Blommaert; applied linguists in sociolinguistics and CDA traditions
Tipo	Longitudinal qualitative online research design	Qualitative longitudinal research design
Fonte seminale	Kozinets, R. V. (2020). Netnography: The Essential Guide to Qualitative Social Media Research (3rd ed.). Sage. ISBN: 978-1526458353	Fairclough, N. (2003). Analysing Discourse: Textual Analysis for Social Research. Routledge. ISBN: 978-0415258937
Alias	longitudinal online ethnography, temporal netnography, long-term netnography, diachronic netnography	LDA, diachronic discourse analysis, longitudinal CDA, discourse change analysis
Correlati	5	6
Sintesi	Longitudinal netnography applies the systematic, immersive online ethnographic method developed by Kozinets across multiple time points to reveal how digital communities, cultural practices, and shared meanings evolve. Rather than offering a snapshot of online life, it tracks the same community or platform over weeks, months, or years, capturing change, continuity, and the temporal rhythms of internet culture.	Longitudinal Discourse Analysis (LDA) is a qualitative research approach that examines how discourse — language in use, texts, talk, and representational practices — changes across time. Rather than analysing a single snapshot of language, LDA collects and compares discourse data at multiple points to uncover how meanings, identities, ideologies, or social practices evolve, stabilise, or shift under the influence of historical, institutional, or societal forces.