Confronta i metodi

	Analisi Visiva sul Campo	Etnografia sul Campo
Campo	Qualitativo	Qualitativo
Famiglia	Process / pipeline	Process / pipeline
Anno di origine	1990s–2000s (systematic field-based visual methods codified)	Early 20th century (Malinowski 1922; Geertz 1973)
Ideatore	Gillian Rose; Marcus Banks; John Collier Jr. (photo-elicitation precursors)	Bronislaw Malinowski; Clifford Geertz (interpretive tradition)
Tipo	Qualitative field research technique	Qualitative research design
Fonte seminale	Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials (3rd ed.). Sage. ISBN: 978-1446207567	Geertz, C. (1973). The Interpretation of Cultures. Basic Books. ISBN: 978-0465097197
Alias	fieldwork visual analysis, in-situ visual analysis, ethnographic visual analysis, field visual research	fieldwork ethnography, immersive ethnography, ethnographic fieldwork, site-based ethnography
Correlati	5	6
Sintesi	Field-based visual analysis is a qualitative approach in which researchers collect and analyze visual materials — photographs, video, diagrams, environmental signs, and spatial arrangements — directly within the natural settings where they are produced and used. By anchoring visual analysis in fieldwork, this method captures images and visual phenomena in their social and spatial context, enabling interpretation that goes beyond what can be achieved from decontextualized images alone.	Field-based ethnography is a qualitative research design in which the researcher immerses themselves in a social setting or community over an extended period, observing and participating in everyday life to understand cultural practices, meanings, and social dynamics from an insider perspective. It is the classical form of ethnography, grounded in sustained physical presence at a research site, and distinguished from archival, virtual, or document-only approaches by its central reliance on direct, embodied fieldwork.