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| Etnografia Digitale× | Teoria Fondata× | |
|---|---|---|
| Campo≠ | Qualitativo | Ricerca qualitativa |
| Famiglia | Process / pipeline | Process / pipeline |
| Anno di origine≠ | Late 1990s – 2000s | 1967 |
| Ideatore≠ | Christine Hine (virtual ethnography); Robert V. Kozinets (netnography) | Barney Glaser and Anselm Strauss |
| Tipo≠ | Qualitative research method | Method |
| Fonte seminale≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228 | Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine. link ↗ |
| Alias≠ | online ethnography, virtual ethnography, internet ethnography, netnography | GT, Grounded Theory Approach |
| Correlati≠ | 6 | 3 |
| Sintesi≠ | Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right. | Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence. |
| ScholarGateInsieme di dati ↗ |
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