Confronta i metodi

	Grounded Theory Costruttivista Digitale	Etnografia Digitale
Campo	Qualitativo	Qualitativo
Famiglia	Process / pipeline	Process / pipeline
Anno di origine	2000s–2010s	Late 1990s – 2000s
Ideatore	Kathy Charmaz (CGT); applied to digital contexts by qualitative internet researchers	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Tipo	Qualitative theory-building approach	Qualitative research method
Fonte seminale	Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Sage. ISBN: 978-0761973539	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Alias	Digital CGT, online constructivist grounded theory, digital-context CGT, constructivist GT with digital data	online ethnography, virtual ethnography, internet ethnography, netnography
Correlati	6	6
Sintesi	Digital Constructivist Grounded Theory (Digital CGT) applies Kathy Charmaz's constructivist variant of grounded theory to data generated in digital environments — social media platforms, online communities, forums, digital interviews, and other internet-mediated spaces. It treats meaning as co-constructed between researcher and participant in digitally-mediated contexts, and generates theory grounded in how people make sense of experience through and within digital life.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.