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Analisis Wacana×Netnografi×
BidangPenelitian KualitatifKualitatif
KeluargaProcess / pipelineProcess / pipeline
Tahun asal1989 (Fairclough); 1987 (Potter & Wetherell)1997 (coined); 2010 (first comprehensive methodology book)
PencetusNorman Fairclough; Jonathan Potter and Margaret WetherellRobert V. Kozinets
TipeMethodQualitative research method
Sumber perintisFairclough, N. (1989). Language and power. Longman. link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
AliasDA, Critical Discourse Analysis, Discursive Analysisonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Terkait26
RingkasanDiscourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateBandingkan metode: Discourse Analysis · Netnography. Diakses 2026-06-18 dari https://scholargate.app/id/compare