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Autoetnografi Digital×Etnografi Digital×Inkuiri Naratif×Netnografi×
BidangKualitatifKualitatifPenelitian KualitatifKualitatif
KeluargaProcess / pipelineProcess / pipelineProcess / pipelineProcess / pipeline
Tahun asal2000s–2010sLate 1990s – 2000s20001997 (coined); 2010 (first comprehensive methodology book)
PencetusAnnette Markham; expanded through netnography work by Robert KozinetsChristine Hine (virtual ethnography); Robert V. Kozinets (netnography)D. Jean Clandinin and F. Michael ConnellyRobert V. Kozinets
TipeQualitative self-reflexive designQualitative research methodMethodQualitative research method
Sumber perintisMarkham, A. N. (2013). Undermining 'data': A critical examination of a core term in scientific inquiry. First Monday, 18(10). link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228Clandinin, D. J., & Connelly, F. M. (2000). Narrative inquiry: Experience and story in qualitative research. Jossey-Bass. link ↗Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907
Aliasonline autoethnography, virtual autoethnography, digital self-ethnography, networked autoethnographyonline ethnography, virtual ethnography, internet ethnography, netnographyNarrative Analysis, Narrative Research, Life Story Methodonline ethnography, virtual ethnography, cyber-ethnography, digital ethnography
Terkait5636
RingkasanDigital autoethnography is a qualitative research design in which the researcher systematically examines their own lived experience within digital environments — social media platforms, online communities, gaming worlds, digital workplaces, or other networked spaces — to illuminate broader cultural and social phenomena. Combining autoethnography's first-person reflexivity with the study of digital life, it treats personal digital traces, interactions, and self-representations as primary data.Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.Narrative inquiry is a qualitative research methodology that treats stories and life narratives as primary data, analyzing how individuals construct meaning and identity through storytelling. Developed by D. Jean Clandinin and F. Michael Connelly (2000), narrative inquiry examines the narratives people tell about their lives, experiences, and transitions, understanding that people make sense of experience through narrative.Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction.
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ScholarGateBandingkan metode: Digital Autoethnography · Digital Ethnography · Narrative Inquiry · Netnography. Diakses 2026-06-19 dari https://scholargate.app/id/compare