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Egyszeresen vakított A/B teszt×Vakduplázott A/B teszt – Randomizált, kontrollált kísérlet vakduplázással×
TudományterületKísérlettervezésKísérlettervezés
MódszercsaládProcess / pipelineProcess / pipeline
Keletkezés évemid-20th century (blinded RCT framework); A/B test nomenclature ~1990s–2000s1935 (Fisher's formal randomized design); double-blinding in A/B testing: 1990s–2000s
MegalkotóFisher, R. A. (randomisation basis); blinding practice formalised in clinical trials mid-20th centuryEvolved from clinical trial methodology; early systematic blinding attributed to James Lind (1753) and formalized by R. A. Fisher (1935)
TípusControlled experiment with partial blindingRandomized controlled experiment with blinding
AlapműKohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. ISBN: 978-1108724265Schulz, K. F., Altman, D. G., & Moher, D. (2010). CONSORT 2010 Statement: Updated guidelines for reporting parallel group randomised trials. BMJ, 340, c332. DOI ↗
Alternatív neveksingle-masked A/B test, single-blind split test, blinded two-condition experiment, participant-blind A/B testdouble-blind split test, double-blinded A/B experiment, blinded two-arm randomized experiment, double-blind controlled A/B trial
Kapcsolódó65
ÖsszefoglalóA single-blind A/B test is a controlled two-condition experiment in which participants are randomised to condition A (control) or condition B (treatment) but are kept unaware of which condition they have received, while researchers and analysts remain aware. The blind prevents participants from changing their behaviour in response to knowledge of their assignment, reducing demand characteristics and response bias while still allowing the investigator to monitor the trial.A double-blind A/B test is a randomized experiment that compares two variants — a control (A) and a treatment (B) — while concealing group assignment from both participants and those administering or assessing the experiment. Combining the causal isolation of randomized assignment with blinding on both sides eliminates expectation-driven bias from participants and evaluator bias from analysts or administrators, producing cleaner causal estimates of treatment effect.
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ScholarGateMódszerek összehasonlítása: Single-blind A/B test · Double-blind A/B test. Letöltve 2026-06-18, forrás: https://scholargate.app/hu/compare