विधियों की तुलना करें
चुनी हुई विधियों की आमने-सामने समीक्षा करें; भिन्नता वाली पंक्तियाँ रेखांकित हैं।
| नेट्नोग्राफी× | विमर्श विश्लेषण (Discourse Analysis)× | |
|---|---|---|
| क्षेत्र≠ | गुणात्मक | गुणात्मक अनुसंधान |
| परिवार | Process / pipeline | Process / pipeline |
| उद्भव वर्ष≠ | 1997 (coined); 2010 (first comprehensive methodology book) | 1989 (Fairclough); 1987 (Potter & Wetherell) |
| प्रवर्तक≠ | Robert V. Kozinets | Norman Fairclough; Jonathan Potter and Margaret Wetherell |
| प्रकार≠ | Qualitative research method | Method |
| मौलिक स्रोत≠ | Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875907 | Fairclough, N. (1989). Language and power. Longman. link ↗ |
| उपनाम≠ | online ethnography, virtual ethnography, cyber-ethnography, digital ethnography | DA, Critical Discourse Analysis, Discursive Analysis |
| संबंधित≠ | 6 | 2 |
| सारांश≠ | Netnography is a qualitative research method that adapts the principles of cultural ethnography to the study of online communities and social media environments. Coined by Robert Kozinets in 1997 and systematised in his 2010 handbook, netnography treats digital spaces — forums, social networks, blogs, review sites — as naturally occurring field sites where communities gather, share meanings, and construct identities. The method combines unobtrusive observation of digital traces with active participation and, where appropriate, direct member interaction. | Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures. |
| ScholarGateडेटासेट ↗ |
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