विधियों की तुलना करें

	ग्राहक यात्रा मानचित्रण	बाजार विभाजन विश्लेषण
क्षेत्र	विपणन	विपणन
परिवार	Process / pipeline	Process / pipeline
उद्भव वर्ष	2000s	1980
प्रवर्तक	Adaptive Path and Service Design community	Philip Kotler and William Perreault Jr.
प्रकार	Experience mapping methodology	Statistical segmentation methodology
मौलिक स्रोत	Rosenbaum, M. S., Ostrom, A. L., & Kuntze, R. (2005). Tensions in Service Quality and Service Marketing: An Introduction. Journal of Services Marketing, 19(7), 422-428.	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.
उपनाम	Journey Mapping, CJM, Experience Mapping	Customer Segmentation, Market Partitioning
संबंधित	5	5
सारांश	Customer Journey Mapping is a service design methodology that visualizes the complete customer experience across all touchpoints and phases of a customer relationship, from awareness through advocacy. Developed through work in design and service management, journey mapping integrates behavioral data, customer emotions, pain points, and moments of truth to reveal opportunities for experience improvement and organizational alignment.	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.