השוואת שיטות

	ערך חיי לקוח	מדידת הון מותג
תחום	שיווק	שיווק
משפחה	Process / pipeline	Process / pipeline
שנת המקור	1996	1991
הוגה השיטה	Robert Blattberg and John Deighton	David A. Aaker
סוג	Financial modeling methodology	Measurement framework
מקור מכונן	Blattberg, R. C., Getz, G., & Thomas, J. S. (2001). Customer Equity: Building and Managing Relationships as Assets. Harvard Business School Press. ISBN: 978-0875847191	Aaker, D. A. (1991). Managing Brand Equity. Free Press. ISBN: 978-0029001110
כינויים	CLV, LTV, Customer Value	Brand Valuation, Brand Strength Assessment
קשורות	5	5
תקציר	Customer Lifetime Value (CLV) is a financial metric that quantifies the total profit a company expects to generate from its relationship with a customer over the entire duration of that relationship. Developed through work by Blattberg, Getz, and Thomas in the 1990s-2000s, CLV integrates acquisition costs, purchase behavior, retention rates, and margin information to estimate the net present value of each customer.	Brand Equity Measurement is a comprehensive framework developed by David Aaker in 1991 for quantifying and assessing the value that a brand name adds to a product or service. It provides organizations with methods to understand how consumers perceive their brand across multiple dimensions, enabling better strategic decision-making and resource allocation.