השוואת שיטות

	אוטואתנוגרפיה	ניתוח שיח	תיאוריה מעוגנת (Grounded Theory)
תחום	איכותני	מחקר איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline	Process / pipeline
שנת המקור	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	1989 (Fairclough); 1987 (Potter & Wetherell)	1967
הוגה השיטה	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	Norman Fairclough; Jonathan Potter and Margaret Wetherell	Barney Glaser and Anselm Strauss
סוג	Qualitative research method	Method	Method
מקור מכונן	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Fairclough, N. (1989). Language and power. Longman.	Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
כינויים	auto-ethnography, AE, personal narrative research, self-ethnography	DA, Critical Discourse Analysis, Discursive Analysis	GT, Grounded Theory Approach
קשורות	6	2	3
תקציר	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.	Grounded Theory (GT) is a systematic qualitative research methodology in which theory emerges directly from data through iterative analysis, rather than being imposed before data collection. Developed by Barney Glaser and Anselm Strauss in 1967, GT prioritizes generating explanatory frameworks grounded in evidence.