השוואת שיטות

	אוטואתנוגרפיה	ניתוח שיח
תחום	איכותני	מחקר איכותני
משפחה	Process / pipeline	Process / pipeline
שנת המקור	Late 20th century (term coined 1979; method consolidated 1990s–2000s)	1989 (Fairclough); 1987 (Potter & Wetherell)
הוגה השיטה	Carolyn Ellis, Arthur Bochner, Norman Denzin (prominent theorists); David Hayano coined the term in 1979	Norman Fairclough; Jonathan Potter and Margaret Wetherell
סוג	Qualitative research method	Method
מקור מכונן	Ellis, C. (2004). The Ethnographic I: A Methodological Novel about Autoethnography. AltaMira Press. ISBN: 978-0759100947	Fairclough, N. (1989). Language and power. Longman.
כינויים	auto-ethnography, AE, personal narrative research, self-ethnography	DA, Critical Discourse Analysis, Discursive Analysis
קשורות	6	2
תקציר	Autoethnography is a qualitative research method in which the researcher uses systematic self-reflection and personal narrative to examine their own experiences within a cultural, social, or organizational context. By treating the self as both subject and instrument, autoethnography connects individual lived experience to broader cultural patterns, making personal stories analytically and socially significant. It bridges autobiography and ethnography, producing accounts that are simultaneously evocative and scholarly.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.