Dossier de preuve de méthode

Single-blind A/B test

A single-blind A/B test is a controlled two-condition experiment in which participants are randomised to condition A (control) or condition B (treatment) but are kept unaware of which condition they have received, while researchers and analysts remain aware. The blind prevents participants from changing their behaviour in response to knowledge of their assignment, reducing demand characteristics and response bias while still allowing the investigator to monitor the trial.

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Single-blind A/B Test

Dossier de méthode taxonomique · process-pipeline / experimental-design

Kohavi, R., Tang, D., & Xu, Y. (2020). Trustworthy Online Controlled Experiments: A Practical Guide to A/B Testing. Cambridge University Press. · ISBN 978-1108724265
Schulz, K. F., & Grimes, D. A. (2002). Blinding in randomised trials: hiding who got what. The Lancet, 359(9307), 696–700. · DOI 10.1016/S0140-6736(02)07816-9

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Méthodes apparentées

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Taxonomic bucketAB Designmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketAdaptive A/B testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketBlocked A/B Testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketDouble-blind A/B testmachine-suggested · Relational suggestion, not evidence.Taxonomic bucketMulti-arm experimentmachine-suggested · Relational suggestion, not evidence.Used in the same domainRandomized Controlled Trialmachine-suggested · Relational suggestion, not evidence.