Comparer des méthodes

	Analyse visuelle numérique	Ethnographie numérique
Domaine	Qualitatif	Qualitatif
Famille	Process / pipeline	Process / pipeline
Année d'origine	2000s–2010s	Late 1990s – 2000s
Auteur d'origine	Gillian Rose; Sarah Pink (digital extension)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
Type	Qualitative analytical approach	Qualitative research method
Source fondatrice	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
Alias	DVA, digital image analysis, online visual analysis, digital visual research	online ethnography, virtual ethnography, internet ethnography, netnography
Apparentées	6	6
Résumé	Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.