Social Media NLP

Social Media NLP is a specialised natural-language-processing pipeline designed for the short, noisy, and informal text that appears on platforms such as Twitter, Reddit, and comment sections. Unlike general-purpose NLP, this pipeline accounts for platform-specific conventions — hashtags, emojis, abbreviations, and code-switching — enabling tasks such as hashtag analysis, viral content detection, and public-opinion measurement. The benchmark tradition for this approach was established through the SemEval-2017 Task 4 shared task (Rosenthal et al., 2017) and the TweetEval unified benchmark (Barbieri et al., 2020).